Skip to content

ABOUT

Victor Tan

Adaptable and self-driven product marketing leader with experience across product, marketing, project management, analytics, finance, design, and strategy. I enjoy simplifying complex concepts into accessible messaging and visuals that drive awareness, conversion, engagement, and advocacy.

Experience
J.P. Morgan

Vice President, Product Marketing Strategy, Kinexys

2022 – Present

Kinexys is J.P. Morgan's blockchain division, pioneering next-generation financial infrastructure that reimagines how money, assets, and information move globally.

→ Leading global product marketing for Kinexys Digital Payments and Kinexys Liink, shaping marketing strategy and product positioning.

Product Marketing
Integrated Marketing
Go-to-Market Strategy
StraitsX

Product Marketing Manager

2021 – 2022

StraitsX is a leading digital payments platform, pioneering fully-regulated stablecoins like XSGD to power seamless, secure, and efficient transactions across Southeast Asia's digital economy.

→ Managed go-to-market and brand strategy leading a regional marketing team, working closely with stakeholders and industry partners.

Stablecoins
Digital Payments
Brand Strategy
Crypto.com

Product Marketing Associate

2019 – 2020

Crypto.com is a global cryptocurrency platform empowering users globally to buy, sell, and spend hundreds of digital assets securely and easily.

→ Launched Crypto.com's product suite in Singapore, building partnerships and expanding brand presence in a rapidly evolving market.

Cryptocurrency
Product Launch
Partnerships
Funding Societies

Digital Marketing Executive

2017 – 2019

Funding Societies is Southeast Asia's largest digital financing platform, transforming SME lending through technology-driven solutions that fuel business growth and financial inclusion.

→ Drove digital campaigns and content strategy, accelerating user growth and strengthening the company's digital footprint.

Digital Marketing
Content Strategy
Growth Marketing
Core Expertise
Product Marketing
Integrated Marketing
Go-to-Market Strategy
Brand and Product Positioning
Digital Marketing
Marketing Analytics
Creative Direction
Blockchain and Digital Assets
Financial Technology
AI / ML
Education
Master of Business Administration (MBA)
Quantic School of Business and Technology
Bachelor of Science with Honours (BSc Hons)
Economics and Finance
University of London
Interests
Scuba Diving
Muay Thai
Guitar