ABOUT
Adaptable and self-driven product marketing leader with experience across product, marketing, project management, analytics, finance, design, and strategy. I enjoy simplifying complex concepts into accessible messaging and visuals that drive awareness, conversion, engagement, and advocacy.
Kinexys is J.P. Morgan's blockchain division, pioneering next-generation financial infrastructure that reimagines how money, assets, and information move globally.
→ Leading global product marketing for Kinexys Digital Payments and Kinexys Liink, shaping marketing strategy and product positioning.
StraitsX is a leading digital payments platform, pioneering fully-regulated stablecoins like XSGD to power seamless, secure, and efficient transactions across Southeast Asia's digital economy.
→ Managed go-to-market and brand strategy leading a regional marketing team, working closely with stakeholders and industry partners.
Crypto.com is a global cryptocurrency platform empowering users globally to buy, sell, and spend hundreds of digital assets securely and easily.
→ Launched Crypto.com's product suite in Singapore, building partnerships and expanding brand presence in a rapidly evolving market.
Funding Societies is Southeast Asia's largest digital financing platform, transforming SME lending through technology-driven solutions that fuel business growth and financial inclusion.
→ Drove digital campaigns and content strategy, accelerating user growth and strengthening the company's digital footprint.